Import & agencies

The Global Brands We Are Proud to Represent

We are proud to represent and manage a portfolio of the world's finest leading international brands, distinguished by superior quality and wide global presence:

Ukraine

The global confectionery giant

One of the world's largest confectionery companies — chocolate, biscuits, candy, wafer — with deep-rooted European quality loved in more than 60 countries.

Indonesia

Leading in food products, coffee, and biscuits

A fully integrated global Asian food group encompassing biscuits, instant coffee, chocolate, and snacks — a strong presence across regional markets.

Morocco

Moroccan excellence in fine chocolate

A storied Moroccan brand specialising in fine chocolate and premium confectionery — combining European quality with an authentic Arab character.

Serbia

European quality in confectionery and food manufacturing

A leading European company in confectionery, biscuits, and processed food — with strict European quality standards and a wide product range.

How Do We Manage Our International Agencies?

Seven steps for managing the agency from selection to follow-up.

1. 1

   Brand selection

   An in-depth study of the Yemeni market and identification of global brands with the highest potential for success and reach, based on consumer needs and market gaps.

2. 2

   Concluding the agency agreement

   Negotiating with the manufacturer and concluding clear exclusive agency contracts that protect the rights of both parties, alongside official trademark registration in the Yemeni market.

3. 3

   Import and clearance

   Managing international shipping operations (sea / air) with high efficiency, and professional customs clearance at Yemeni ports in accordance with the latest customs regulations.

4. 4

   Warehousing and readiness

   Receiving goods in our warehouses equipped with advanced warehouse and inventory management systems, storing them according to each product's requirements, and ensuring stock turnover and integrity.

5. 5

   Marketing and awareness building

   Launching field and digital marketing campaigns to build consumer awareness of the brand and introduce its advantages — point-of-sale promotion, incentive offers, and effective digital presence.

6. 6

   Distribution and reach

   Pushing products through the massive logistics distribution network (+119 vehicles) to cover all governorates of the Republic and a wide variety of sales channels.

7. 7

   Monitoring and development

   Continuous monitoring of sales performance and market data analysis, combined with regular communication with the manufacturer to refine strategy and strengthen market share.

Why Choose Hefdhallah Hassan as the Agent for Your Brand in Yemen?

«A partner who manages your brand as if it were his own — with solid expertise and wide market reach»

• An unrivalled distribution network — An integrated logistics infrastructure ensuring your product reaches points of sale across Yemen — genuine reach, not empty promises.
• Accumulated market expertise — A deep understanding of the complexities of the Yemeni market and local consumer behaviour — we know when, where, and how to launch a brand for maximum impact.
• Solid financial and administrative capability — Strong financial soundness guaranteeing regular import and supply continuity — no interruptions or delays that could harm your brand's reputation.
• A professional sales and marketing team — Qualified personnel spanning administrative, field, and technical staff — an integrated team working daily to maintain your brand's presence in the market.
• «Salla» digital platform for smart distribution — Complete order automation, real-time tracking, and precise analytics — full transparency in your brand's sales performance at all times.
• A legacy of trust with international partners — Trusted and well-established relationships with global companies built on transparency, commitment, and proven results — a partner markets know and trust.

The Strategic Value of Our Agency Portfolio

The balanced mix of international agencies and private labels enables Hefdhallah Hassan to achieve broad market inclusivity, by offering diverse options that cater to different purchasing capacities and the needs of all segments of Yemeni society.

This approach also strengthens the company's independence and sustainable growth by building a balanced brand portfolio that constitutes genuine strategic assets, contributing to increased market value and enhanced competitive standing over the long term.