Distribution & logistics
Yemen's fastest and largest FMCG marketing and distribution network
The field engine that ensures products reach every point of sale across all governorates of the Republic of Yemen with maximum efficiency
Sector overview
About the Distribution & Logistics Sector
The Distribution and Logistics sector is the vital artery of Hefdhallah Hassan Trading Co., Ltd. — it is the real field engine that transforms our capabilities in import, manufacturing, and trade into a tangible presence at every point of sale across Yemen.
With a massive logistics fleet of more than 119 modern distribution vehicles and a geographic network covering most of the Republic's governorates, we ensure products reach consumers — from warehouse to hand — with speed and precision, through an integrated logistics system built on advanced warehouse and inventory management and full digital integration with the «Salla» platform.
This sector is what makes Hefdhallah Hassan more than just a trading company — it is an unrivalled force of reach in Yemen's FMCG sector.
From warehouse to shelf — with precision and full digital tracking
Smart warehouses, precise preparation, and full integration with the «Salla» platform for a clear path from order to delivery.
Components of Our Integrated Logistics System
Logistics and distribution fleet
+119 modern, fully-equipped distribution vehicles — a massive fleet that serves as the main artery ensuring products flow and reach, with speed and high efficiency, the farthest points in local markets, with precise distribution schedules guaranteeing regularity and reliability.
Storage infrastructure and storage excellence
Smart warehouses equipped with an advanced storage system built on sophisticated warehouse and inventory management to ensure the highest levels of stock safety and turnover speed — temperature and humidity-controlled storage to preserve food product quality.
Geographic coverage and market reach
Comprehensive geographic coverage with a strong and impactful presence in most governorates of the Republic, through geographically distributed strategic agencies and distribution centres that ensure constant proximity to the customer and rapid response to their orders.
Sales and distribution channels
Direct and effective access to all sales sectors: wholesale traders, diverse retail segments (supermarkets, grocery shops, small stores), and hotels, restaurants, and cafés — complete coverage without exception.
Digital integration
The «Salla» digital system — full technical integration between customers and the supply network with 100% automation of field operations, real-time order tracking, and smart reports supporting decision-making.
Field staff
+400 qualified personnel including drivers, sales representatives, and field administrators — an integrated team operating to the highest standards of efficiency and professionalism to ensure an outstanding delivery experience on every visit.
Distribution Channels We Serve
Wholesale traders
Large-volume supply to major wholesale traders across all governorates — competitive prices, regular service, and a long-term partnership relationship.
Retail traders
Direct service to supermarkets, grocery shops, and neighbourhood stores — regular field visits and reliable delivery to every customer regardless of their size.
Hospitality sector (hotels, restaurants, and cafés)
Hotels, restaurants, and cafés — supplying high-quality products suited to the requirements of the hospitality sector at all levels and across all areas.
Institutions and organisations
Supply contracts for government entities, large companies, and organisations — a proven ability to manage major contracts and provide regular supply.
Digital distribution for businesses and consumers
Via the «Salla» platform — secure electronic orders, real-time tracking, and an integrated digital supply experience that eliminates the need for traditional communication.
How Does the Product Get from the Warehouse to the Customer?
Seven steps in the distribution journey.
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Receiving goods
Products arrive from factories or ports and are received in our smart warehouses with immediate quantity and quality inspection and registration in the warehouse management system.
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Storage and organisation
Classifying and storing products according to each SKU's requirements (temperature, humidity, expiry date) in organised warehouses that ensure easy access and fast retrieval.
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Receiving orders
Receiving customer orders through the field sales team or the «Salla» digital platform — immediate and accurate processing with order confirmation and delivery scheduling.
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Preparing and loading orders
Precisely preparing orders according to loading lists and distributing them across fleet vehicles along calculated geographic routes to achieve maximum delivery efficiency.
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Field delivery
Fleet vehicles (+119 vehicles) depart along carefully planned distribution routes, ensuring products arrive on time and in the best possible condition.
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Delivery and customer service
Delivering the order to the point-of-sale owner with a digital receipt, following up on customer satisfaction, and immediately recording any feedback or future orders.
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Analysis and development
Monitoring data from every distribution route and analysing sales performance in each geographic area through «Salla» smart reports for continuous efficiency improvement.
Digital Integration — The «Salla» Platform Serving Distribution
The «Salla» platform is the smart digital gateway that connects customers to our distribution network in a secure technological environment — 100% automation of field operations and complete transparency at every stage.
Easy and fast ordering
Customers place their orders electronically from anywhere at any time — no phone calls, no errors, no delays.
Real-time tracking
Customers track their order status moment by moment from receipt to delivery — complete transparency that builds trust and eliminates uncertainty.
Smart reports
Precise sales reports for every customer, region, and product category — data that supports smart purchasing and stocking decisions.
Direct warehouse integration
كل طلب يُسجَّل تلقائياً في نظام إدارة المستودعات ويُجهَّز فوراً — لا تأخير، لا أخطاء يدوية، لا طلبات ضائعة.
Reliability and governance
Usage policies compliant with the best consumer protection standards — secure data and fully documented and transparent operations.
Comprehensive product catalogue
+3,000 SKUs available to order via the platform — a complete digital catalogue with images, descriptions, and updated prices.
Our Geographic Coverage — We Reach Everywhere
We have a strong and impactful presence across most Yemeni governorates through a network of strategic agencies and distribution centres that ensure constant proximity to the customer — in major cities and central and peripheral areas alike.
Sana'a (Central Management and Main Warehouse)
The company's main operational hub — a central management that oversees all logistics operations and coordinates distribution routes across the Republic.
Aden — Southern Branch
Covering the southern governorates and ensuring products reach Aden's markets and surrounding areas with efficiency and regularity.
Ibb — Central Branch
Serving the central governorates and Yemeni highlands through tightly controlled distribution routes that ensure regular access.
Mukalla — Eastern Branch
Fuwwah Road, Al-Insha'at, Ahmed Yassin Street, opposite Bahaj Kitchens
Covering Hadhramaut and the eastern governorates — an effective field presence in the largest cities of eastern Yemen.
Why Is Our Logistics System the Strongest in Yemen's FMCG Sector?
«High delivery speed and supply continuity — at all times and in all places»
- Yemen's largest FMCG distribution fleet — +119 modern distribution vehicles — a scale unmatched by any competitor in the FMCG sector across the Yemeni market.
- Comprehensive geographic coverage — A presence across most of the Republic's governorates through a network of strategic branches and distribution centres — no area is beyond our service.
- Delivery speed and time precision — Controlled distribution schedules and optimised routes that guarantee on-time product delivery — genuine commitment, not empty promises.
- Advanced warehouse and inventory management system — Sophisticated inventory management ensuring quantity accuracy, fast retrieval, and zero order errors — zero-waste operations.
- 100% digital integration with the «Salla» platform — Complete automation of field operations — from order to delivery — with full transparency and real-time monitoring at every step.
- A professional and trained field team — Qualified distribution representatives operating to high customer service standards — representing the company at its best on every field visit.
- Supply continuity in the most challenging conditions — Strong financial soundness and proactive planning that guarantee supply continuity and no interruption even during periods of economic instability.
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens