Roshen
Authorized Exclusive Agent in Yemen
The global confectionery giant — at the heart of the Yemeni market
One of the world's largest confectionery companies — more than 350 products with quality that delights every palate
The Sweet Quality Mark
Who is Roshen?
Roshen is a global Ukrainian confectionery group founded in 1996 in Kyiv, which rapidly became one of the world's largest confectionery companies — reaching 23rd place on the list of the top 100 confectionery companies globally in 2023.
Under its slogan «The Sweet Quality Mark», Roshen produces more than 350 varieties of premium confectionery with a production capacity exceeding 300,000 tonnes annually, exporting its products to more than 55 countries worldwide.
Roshen operates factories in Ukraine (Kyiv, Vinnytsia, Kremenchuk, Boryspil), Lithuania (Klaipėda), and Hungary (Budapest) — a massive production infrastructure ensuring consistent quality and continuous supply to all its global markets.
Hefdhallah Hassan Trading Co., Ltd. is the authorized exclusive agent for Roshen products in the Yemeni market.
Roshen — The Ukrainian Confectionery Giant
A global presence in more than 55 countries, with production exceeding 300,000 tonnes annually from multiple European factories.
Roshine Numbers
1996
Year of founding in Kyiv, Ukraine
+350
diverse confectionery varieties under one brand
300,000
tonnes of annual production from its global factories
+55
countries Roshen exports its products to
23
ranking on the top 100 global confectionery companies list (2023)
800M $
approximate annual sales volume
Roshen Product Categories Available in Yemen
Roshen products available in the Yemeni market through Hefdhallah Hassan include the following categories:
Chocolate and chocolate candy
Milk chocolate bars, dark chocolate, and fine chocolate candies with a variety of fillings — cream, hazelnut, caramel, and fruit. High-end products that are perfect for gifts and occasions.
Product Highlights
Classic Milk Chocolate Bar; Deluxe Stuffed Chocolate Candy; Bralini and Dark Chocolate; Chocolate Gift Set.
Dessert, Caramel and Toffee
A wide range of chewy candy, creamy caramel, and melt-in-the-mouth toffee — in multiple flavours to suit all ages and bring genuine joy to every occasion.
Product Highlights
Creamy caramel candy; milk and butter toffee; assorted mix candy; children's candy in fruit flavours.
Jelly, marshmallows and jams
Fruit jelly candy, soft marshmallow, and marmalade — light and refreshing products with authentic fruit flavours loved by all ages.
Product Highlights
Sugared fruit jelly; vanilla and strawberry marshmallow; natural fruit marmalade; jelly candy for children.
Biscuits and crackers
A distinguished range of biscuits in various types — butter biscuits, milk biscuits, chocolate biscuits, and children's biscuits — with refined European quality and an irresistible taste.
Product Highlights
«Do Kavy» classic biscuit; «English Club» honey and caramel biscuit; «Esmeralda» chocolate and hazelnut biscuit; «Zoo-Boom» children's biscuit; «Multicake» sandwich biscuit.
Wafer and chocolate fingers
Crunchy wafer with multiple layers of smooth cream coated in fine chocolate — a perfect harmony of crispness and softness in every bite.
Product Highlights
Roshen dark chocolate wafer; milk and cream wafer; hazelnut wafer fingers; crunchy wafer rolls.
Cakes, pastries, and marzipan
Moist sponge cake, jam and cream rolls, and premium marzipan products — perfect for occasions, celebrations, and presenting distinctive gifts.
Product Highlights
Sponge cake rolls; cocoa cake with cream; marzipan products; premium rum candy.
Quality Standards and International Certifications
Roshen adheres to the highest international standards in production, quality, and food safety — making it a trusted choice for millions of consumers around the world:
ISO 9001
Quality management system — ensures consistent quality at all stages of production, supply, and delivery.
ISO 22000
Food safety management system — the highest international standard for ensuring food product safety from source to consumer.
IFS
The international food standard — a certificate that strengthens the confidence of distributors and consumers in the quality and safety of Roshen products.
Ranked 23rd globally
On the list of the top 100 confectionery companies in the world — 2023
Why is Roshen the Ideal Choice for the Yemeni Market?
- Exceptional variety that satisfies every taste — +350 SKUs covering all confectionery categories — candy, chocolate, biscuits, wafer, cake — something for every family member.
- European quality at a competitive price — European quality and standards at prices accessible to Yemeni consumers — a smart balance between quality and value.
- A trusted and recognised global brand — An international presence in more than 55 countries makes Roshen a familiar name consumers trust and seek out in stores.
- Perfect for gifts and occasions — An elegant gift range and premium packaging make Roshen products the first choice for occasions, holidays, and celebrations.
- Suitable for everyone — children and adults — Products designed for all age groups — from beloved children's candy to premium adult chocolates.
- Continuous availability through the distribution network — The exclusive agency with Hefdhallah Hassan ensures Roshen products are available at all points of sale in Yemen regularly and without interruption.
Roshen in Yemen — A Strategic Partnership
Hefdhallah Hassan Trading Co., Ltd. holds the exclusive agency for Roshen in the Yemeni market — comprehensive management encompassing direct import from factories, customs clearance, warehousing, and field distribution across all governorates.
Thanks to the massive distribution network (+119 vehicles) and 37 years of experience in the Yemeni market, Hefdhallah Hassan ensures Roshen products reach:
- Supermarkets and major stores in principal cities
- Wholesale traders across all governorates
- Confectionery and gift shops
- Hotels, restaurants, and hospitality sector
- «Salla» digital platform for online ordering
Sana'a (main headquarters)
Ibb
Aden
Mukalla
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens
Roshen — Quick Actions
Contact the sales team of Hefdhallah Hassan Trading Co., Ltd. — the exclusive agent for Roshen in Yemen — and get the best prices and a guarantee of regular supply of Roshen's premium products.