Mayora
The global Indonesian company — the leader in coffee candy manufacturing with more than 50 sub-brands
«We serve the good and happiness of consumers around the world» — a giant food group with eight product categories and more than 50 famous sub-brands
We serve the good and happiness of consumers around the world
Who is Mayora?
Mayora (PT Mayora Indah Tbk) is an Indonesian multinational food and beverage company headquartered in Jakarta, officially founded on 17 February 1977 by Jogi Hendra Atmadja — though its roots date back to 1948, when an Indonesian family began making biscuits in their home kitchen.
Over more than 45 years, Mayora has transformed from a modest home industry into a global FMCG giant. It is today the world's number-one manufacturer of coffee candy through its iconic Kopiko brand, and owns more than 50 sub-brands that are manufactured and distributed in over 100 countries across all six continents.
Mayora owns more than 50 sub-brands across 8 main product categories, with annual revenues exceeding USD 2.3 billion and a workforce of more than 10,000 employees. In 2024, Newsweek ranked Mayora 65th globally among the world's most trusted companies in the food and beverage category.
Hefdhallah Hassan Trading Co., Ltd. is the authorized exclusive agent for Mayora products in the Yemeni market.
Mayora — The Indonesian Food Giant
World leader in coffee desserts — Kopiko, Beng-Beng, Danisa and over 50 sub-brands.
Mayora Numbers
1977
Year of official founding (roots from 1948)
+50
sub-brands under the Mayora umbrella
+100
countries Mayora exports its products to
8
integrated main product categories
2.33B$
Annual Revenue (2024/2025)
+10,000
employees worldwide
From the Home Kitchen to the Space Station
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1948
A humble start — an Indonesian family that starts making Marie biscuits in their home kitchen, doesn't know it's setting the giant's first steps into the global FMCG sector.
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1977
Formal Incorporation — PT Mayora Indah Tbk was officially established with the opening of the first factory in Tangerang, West Jakarta, and the launch of the Roma brand of biscuits.
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1982
The birth of Kopiko — the launch of the iconic Kopiko coffee candy, which would later become the world's best-selling of its kind in more than 80 countries.
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1984–1990
Expansion and IPO — Launch of Beng-Beng (1984) and Choki-Choki (1985), then IPO on the Jakarta Stock Exchange in 1990 and launch of Torabika Coffee.
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1992–1995
Strategic diversity — Energen's launch of the healthy drink (1992) and entry into the instant noodle sector of Migelas (1995).
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2017
Mayora in space — Kopiko snacks appeared aboard the International Space Station (ISS) during the American astronauts' Thanksgiving dinner — unparalleled global recognition.
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Today
Mayora in Yemen — through a strategic partnership with Hefdhallah Hassan, Mayora products reach the Yemeni market under an authorised exclusive agency.
Mayora Product Categories Available in Yemen
Eight integrated categories covering every segment, every occasion, and every taste:
Biscuit
The widest selection of biscuits in the region — butter biscuits, crackers, chocolate biscuits, healthy whole wheat biscuits, and coconut biscuits.
The most prominent sub-tags:
- Danisa — premium Danish butter cookies exported worldwide
- Roma — the classic brand (Roma Marie Susu / Roma Kelapa / Roma Malkist / Roma Sari Gandum)
- Better — biscuit with chocolate and vanilla cream
- Coffee Joy — coffee-flavored biscuit
- Royal Choice — premium butter cookies with a Danish recipe
- Slai O'lai — fruit biscuit
Candy
A diverse candy range to suit every taste — from the iconic coffee candy to refreshing mint.
The most prominent sub-tags:
- Kopiko — the world's best-selling coffee candy (+80 countries), made from real coffee bean extract
- KIS / Fresh Mint — refreshing mint candy with fruit flavors
- KIS Chewy2 — the first dual-flavor soft mint candy
- Tamarin — tamarind candy with a unique flavor (sweet and sour)
- Juizy Milk — milk and fruit flavored candy
Wafer and Chocolate
Crunchy wafer with creamy layers coated in fine chocolate — the favourite among children and young people.
The most prominent sub-tags:
- Beng-Beng — chocolate wafer (Regular / Maxx / Share It)
- Astor — wafer rolls (Regular / Skinny Roll)
- Choki-Choki — the beloved chocolate paste for children
- Superstar / Wafello — wafer in assorted flavors
Coffee
A comprehensive instant coffee range for every moment — from strong black coffee to creamy cappuccino.
The most prominent sub-tags:
- Kopiko Brown Coffee — instant coffee with Kopiko flavor
- Torabika Duo / 3 in 1 / Cappuccino / Creamy Latte / Jahe Susu
- Kopiko Black — strong black coffee
- Kopiko Cappuccino
Cereals and Healthy Beverages (Cereal & Health Food)
Nutritious healthy products combining great taste and nutritional value in every sip.
The most prominent sub-tags:
- Energen — instant cereal drink with grains, milk, and vitamins
- Super Bubur — nutritious instant porridge
- Bakmi Mewah — premium noodles
Instant Food
Quick and delicious meal solutions for the pace of modern life.
The most prominent sub-tags:
- Bakmi Mewah — premium noodles with an exceptional taste
- Mie Gelas — cup noodles ready in a minute
- Mie Oven — healthy baked noodles
Beverages
Ready-to-drink beverages in a variety of refreshing flavours.
The most prominent sub-tags:
- Kopiko Lucky Day — ready-to-drink cold coffee beverage
- Teh Pucuk Harum — ready-to-drink green tea
- Q Guava — refreshing guava juice
- Kopiko Iced Blanca / Black / Brown
Nutritional and health supplements (Health Supplements)
Products that support daily health and activity — cereals, grains, and dietary supplements.
The most prominent sub-tags:
- Energen (multiple flavors) — the top choice for a healthy breakfast
- Tujuh Kurma — dietary supplement with seven dates
The most popular signs of Mayura expected in Yemen
Kopiko — the world's most famous coffee candy
The world's best-selling coffee dessert — present in over 80 countries and even aboard the International Space Station. Ideal for the Yemeni market that loves coffee and dessert together.
Danisa — Danish butter cookies
Premium butter biscuit with an authentic Danish recipe — exported to more than 50 countries and the top choice for luxury gifts and upscale occasions.
Beng-Beng — the iconic chocolate wafer
A beloved chocolate wafer with multiple layers of cream and chocolate — the most in-demand product among children and young people across Asian and Middle Eastern markets.
Energen — a healthy breakfast in a minute
An instant cereal drink with whole grains, milk, and vitamins — the ideal quick healthy breakfast for Yemen's modern lifestyle.
Mayora Around the World
Mayora exports its products to more than 100 countries across Asia, Europe, the Middle East, Africa, the Americas, and Australia.
Main export regions:
- Asia: Indonesia, Philippines, Malaysia, Thailand, China, India, South Korea, Japan
- Middle East and Africa: KSA, UAE, Egypt, Nigeria, Kenya, Ghana
- Europe: United Kingdom, France, Germany, Italy, Spain, Russia
- North America: United States, Canada, Mexico
A Notable Historic Moment
November 2017 — Kopiko aboard the International Space Station
Kopiko snacks appeared as a treat at the American astronauts' Thanksgiving dinner aboard the ISS — a unique recognition of the product's quality and global reach.
Why is Mayora the Ideal Choice for the Yemeni Market?
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Unrivalled variety — 8 categories and more than 50 brands
One brand serving every need — biscuits, candy, wafer, coffee, cereal, beverages — a single source for a massive range.
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Globally recognised brands consumers know by name
Kopiko, Beng-Beng, and Danisa are globally recognized brands — consumers seek them by name, which facilitates marketing and accelerates sales.
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World-class certified quality at competitive prices
High-quality products at prices accessible to all segments of Yemeni consumers — from economy to premium.
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Ideal for all age groups
From Choki-Choki for children to Kopiko Coffee for adults and Energen for health-conscious consumers — Mayora is with you at every stage.
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A trusted company listed on the stock exchange since 1990
A public company listed on the Indonesia Stock Exchange — transparent corporate governance and financial reliability that guarantee supply continuity.
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Continuous availability through the Hefdhallah Hassan network
The exclusive agency ensures Mayora products reach, regularly, all points of sale across the various Yemeni governorates.
Mayora in Yemen — A Strategic Partnership
Hefdhallah Hassan Trading Co., Ltd. holds the exclusive agency for Mayora products in the Yemeni market — comprehensive management ensuring the wide range reaches all distribution channels.
Channels where Mayora products are available:
- • Supermarkets and major stores in principal cities
- • Wholesale traders across all governorates
- • Grocery shops and retail traders
- • Hotels, restaurants, and cafés sector
- • «Salla» platform for online ordering
Distribution areas:
- Sana'a (main headquarters)
- Ibb
- Aden
- Mukalla
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens
Mayora — Quick Actions
Contact the sales team of Hefdhallah Hassan Trading Co., Ltd. — the exclusive agent for Mayora in Yemen — and get wholesale prices and regular supply terms for the world's most recognised FMCG brands.