Wholesale trade
Market trust.. built on 37 years of expertise
The company's core activity since founding — the primary driver of our business in the Yemeni market
Sector overview
About the Wholesale Trade Sector
The wholesale trade sector is the core activity and the primary pillar of Hefdhallah Hassan Trading Co., Ltd. since its founding in 1988, and the main engine that established the company's standing as one of the most prominent commercial entities in Yemen's FMCG sector.
Over more than 37 years, we have developed an extensive sales network and deep-rooted commercial relationships spanning all governorates of the Republic, making us the first and most reliable partner for anyone seeking genuine and effective reach in the Yemeni market.
We today manage a portfolio of more than 3,000 diverse SKUs covering all Yemeni consumer needs — from staple food products to confectionery and beverages — through an integrated distribution system and field teams trained to the highest standard.
Wholesale network for fast-moving consumer goods
A massive portfolio and accumulated expertise covering the entire Republic — since 1988.
What Sets Our Wholesale Sector Apart?
Strategic product portfolio
Manage 3,000 + items covering different market needs — from staples to sweets and beverages — in a variety that ensures a strong presence at every point of sale.
Wide-ranging sales network
A distributed network encompassing wholesale and retail traders across Yemen's various governorates, with a high capacity to reach remote markets and inland areas.
Accumulated market expertise
More than 37 years of continuous fieldwork in the Yemeni market — cumulative experience that provides a deep understanding of consumer behavior and the requirements of each geographical region.
Strength in contracts and tenders
A strong presence and well-established reputation in concluding supply, provisioning, and government and private tenders — a trusted partner for major entities and institutions.
Operational management efficiency
A high capacity to manage complex commercial operations efficiently — from order to delivery — backed by an advanced logistics system and sophisticated warehouse and inventory management.
Deep-rooted commercial relationships
Long-term partnerships with local and international suppliers, and a loyal customer network built on trust and commitment to quality and timelines.
Sales Channels We Cover
We reach all market segments through an integrated distribution system serving:
Wholesale traders
Primary suppliers to major wholesale traders across all governorates — large quantities, competitive prices, and reliable service.
Retail traders
Direct service to grocery shops, supermarkets, and small stores — regular delivery and attention to every customer regardless of their size.
Hospitality sector (hotels, restaurants, and cafés)
Hotels, restaurants, and cafés — supplying high-quality products suited to the hospitality sector's requirements at all levels.
Entities and institutions
Supply contracts for government entities, companies, and organisations — a proven ability to manage large contracts and open tenders.
B2B integration
Via the smart «Salla» platform — secure electronic orders, real-time tracking, and an integrated digital supply experience.
Product Categories We Distribute
A strategic portfolio of more than 3,000 SKUs across three main categories:
Staple food products
Strategic goods and canned and manufactured products that provide practical food solutions for every home.
Concentration: High quality, permanent availability, integrated nutritional value.
Desserts, pastries and wafer
A distinguished range of biscuits, premium chocolate, wafer, and assorted snacks — selected from the world's best brands.
Source: renowned international agencies catering to all tastes and occasions.
Water, beverages, and supplements
Healthy and pure water (Hayawiya water), high-quality diverse beverages, and dietary supplements.
Excellence: Products that support a healthy lifestyle and keep pace with the aspirations of the modern market.
Our brands
Global brands — authorized exclusive agencies
- ROSHEN — the global confectionery giant
- MAYORA — the leader in food products, coffee, and biscuits
- Aiguebelle — Moroccan excellence in fine chocolate
- Swisslion — European quality in confectionery and food manufacturing
- Advance | SKickers | Nati | Corona — certified brands
Our Private Labels — National production to world-class standards
- Hayawiya — Pure mineral water
- Habibat — Selected food products
- HONEY & BEE — honey products
- Al-Fursan - Punjab Farms — authentic agricultural and food products
How Does Our Commercial System Work?
Sequential steps from import to after-sales service.
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Import and Supply
We import directly from manufacturers and accredited international suppliers to the highest quality and customs clearance standards.
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Reception and storage
Receive products in our smart warehouses with advanced inventory and warehouse management systems to ensure inventory safety and turnaround speed.
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Demand Mgmt
Receiving customer orders through the field sales team or Basket digital platform — fast and accurate processing.
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Distribution and delivery
Delivery is executed through our logistics fleet (+119 vehicles) on precise time schedules that ensure the product arrives in optimum condition.
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After-sales service
Continuous follow-up with customers — sales analysis, periodic reports, and ongoing field support to ensure mutual growth.
Why Choose Our Partnership?
«Wide reach and high capability to efficiently manage complex commercial operations»
- Trust built on 37 years of commitment and contract fulfilment
- Largest FMCG product portfolio in the Yemeni market — +3,000 items
- Comprehensive geographic reach across all governorates of the Republic
- Proven ability to manage major tenders and supply contracts
- Continuous field support and a professional sales team
- «Salla» digital platform for automating orders and real-time tracking
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens