Salla platform
E-commerce and Digital Transformation — Limitless Marketing, Limitless Growth
The smart digital gateway connecting our customers to the distribution network in a secure technological environment — the first choice for innovative shopping in Yemen
Sector overview
About the E-Commerce & Digital Transformation Sector
The E-Commerce and Digital Transformation sector is one of the most important pillars of future growth for Hefdhallah Hassan Trading Co., Ltd. Through it, the company leads digital transformation in the FMCG sector via innovative technology solutions that enhance operational efficiency and elevate the customer experience to an entirely new level.
Our digital journey began in 2023 with the launch of the first automated instant-prize management system, and quickly evolved to encompass an integrated interactive ecosystem placing the company at the forefront of digital transformation pioneers in the Yemeni market — from smart campaigns to the integrated «Salla» platform.
The «Salla» platform is a practical embodiment of our digital vision — not just an app, but an integrated digital ecosystem that is redefining the way of supply and shopping in Yemen.
From digital order to field delivery — via a single secure link
E-commerce, tracking, and unified services in a single experience.
Basket Platform Numbers and Digital Transformation
2023
Year the digital transformation journey launched
100%
Full automation of field operations
+3,000
SKUs available to order via the platform
End consumer
An integrated experience from browsing to delivery — designed for the end consumer.
Real-time
Instant tracking of every order from dispatch to delivery
Unified QR code
A single gateway connecting all of the company's digital services
Hefdhallah Hassan's Digital Transformation Journey
Sequential milestones in the digital transformation journey.
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2023: The Digital Launch
Launching the first automated system to manage instant prizes — the first step towards automating promotional processes and entering the world of technology with confidence.
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Smart Campaigns: Shipping Code Contests
Launching phone charging code competitions that enhanced consumer interaction and built genuine brand loyalty through an enjoyable and innovative experience.
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Digital Architecture: Locations and Single Window
Launching modern websites and unified window service via QR code — connecting all company services in one seamless digital experience.
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2025: The Weekly Draw
Launching the interactive weekly draw system that established the emotional connection between the consumer and brands and doubled the purchase frequency rates.
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The «Salla» Platform: The Complete Digital Ecosystem
Launching the application and platform of «Basket of Hafizullah Hassan Company» — the official integrated digital system that connects wholesalers and consumers in a safe and smart technological environment.
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The future: expansion and digital leadership
Continuing to invest in artificial intelligence, data analytics, and digital expansion to cement the company's position as the leader of digital transformation in Yemen's FMCG sector.
The «Salla» Platform — Who Are We?
Vision
To be the leading and reliable digital platform in marketing food and consumer products, and the first choice for the Yemeni consumer, by providing an innovative shopping experience that combines high quality, speed, and ease of use.
Message
Making our customers' lives easier by providing wide and diverse selections of food, confectionery, and beverages from the most trusted brands. We are committed to delivering integrated shopping solutions that enable customers across all Yemeni regions to meet their needs to the highest standards — supporting the company's digital transformation and building sustainable relationships with our customers.
Competitive advantages of the «Salla» platform
“We are not just introducing an app — we are introducing an integrated ecosystem that is redefining digital commerce in Yemen”
Comprehensive digital catalogue
Thousands of local and global products and brands in one place — an integrated digital catalog constantly updated with the latest products and prices.
High operational efficiency
Fast order fulfilment with real-time tracking and direct integration with the distribution network — a complete order cycle from pressing «Order» to receipt in the shortest possible time.
Business intelligence and analytics
Smart reports supporting decision-making and expanding customer reach — real market data that transforms decisions from intuition to science.
Reliability and digital governance
Usage policies compliant with the best consumer protection standards — encrypted data, documented operations, and full transparency that ensures security for all parties.
Unified QR code gateway
Scanning a single code opens all of the company's digital services to the customer — an integrated and easy experience without needing to remember multiple links or accounts.
Why Choose the «Salla» Platform?
A smart and easy shopping experience
An interface precisely designed for Arab users — simple, fast, and works perfectly even on limited internet connections across all Yemeni regions.
Comprehensive variety and ongoing offers
+3,000 SKUs from the best local and international brands with exclusive offers, discounts, and regular contests that make shopping an enjoyable experience, not just a necessity.
Integrated and fast technical support
A specialised technical support team ready to help — any problem is resolved quickly so your business never stops for a moment.
How to Get Started with the «Salla» Platform?
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Download the app or open the website
Search for "Hafza Allah Hasan Basket" in the App Store or open the direct link via the QR code available on all company materials.
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Create your account
Register your business details quickly — your name or store name, phone number, and address. Registration is free and fast, taking under a minute.
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Browse the catalogue and select your products
Browse +3,000 SKUs organised in clear categories, compare prices, and view the details of each product before adding to your cart.
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Place and confirm your order
Review your shopping cart, add your delivery address and preferred payment method, then confirm the order with a single tap.
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Track your order in real time
Receive the instant confirmation notification and follow your order route step by step until it arrives at your door with the final delivery notification.
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Receive and rate your experience
Receive your request and share your rating to help other users — your feedback helps us continually improve the service.
The strategic value of digital transformation
The E-Commerce and Digital Transformation sector leads the institutional development journey of Hefdhallah Hassan, enabling its entire operational system to elevate efficiency, expand its customer base, and achieve sustainable growth built on real data.
Expanding the customer base
Reaching new customer segments — small traders, individual consumers, and remote geographical areas — that could not be served through traditional methods.
Data-driven decisions
Precise analytics on purchasing behaviour, most in-demand products, and most active regions — business intelligence that transforms data into profitable decisions.
Reducing operational costs
Field process automation reduces reliance on manual communication, paperwork, and human errors — higher efficiency at lower cost.
Digital market leadership
A head start in launching an integrated digital ecosystem in Yemen's FMCG sector — a competitive advantage that is hard to match.
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens