Aiguebelle
Moroccan excellence in fine chocolate-making — since 1868
«Live your special moments» — fine chocolate that blends European heritage with authentic Moroccan soul in every piece
Live Your Special Moments
Who is Aiguebelle?
Aiguebelle is a storied Moroccan chocolate brand with a history stretching back to 1868, when its journey began at the hands of the monks of the Aiguebelle Monastery in France — who crafted an authentic traditional method for making fine chocolate and confectionery. In 1941, the monks relocated to Morocco, carrying their deep expertise with them, and Aiguebelle went on to become one of the most prestigious chocolate makers in the Arab world.
For over a century and a half, Aiguebelle has upheld its tradition of quality while continuously developing and modernising its production facilities — firm in the belief that chocolate should be more than just a sweet pleasure, but a unique and profound sensory experience in every moment.
Today, Aiguebelle produces a wide range of premium chocolate products, confectionery, and ingredients for professionals and kitchen enthusiasts, exporting to multiple markets around the world.
Hefdhallah Hassan Trading Co., Ltd. is the authorized exclusive agent for Aiguebelle in the Yemeni market.
Aiguebelle — Moroccan chocolate since 1868
Moroccan excellence in chocolate-making — European heritage and authentic Moroccan soul in every piece.
A Journey Through the Centuries — Aiguebelle's History
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1137 AD
The Aiguebelle Monastery was founded on the borders of the Dauphiné and Provence regions of France — by Morimond monks — to become the spiritual nucleus from which a global chocolate brand would emerge centuries later.
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1868
The birth of Aiguebelle chocolate — the monks launched the first chocolate factory using authentic traditional methods, and Aiguebelle quickly rose to rank eighth among France's finest chocolates, continuing its activity until 1978.
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1941
The move to Morocco — the monks of the Aiguebelle Monastery settled in the Kingdom of Morocco, carrying with them their expertise and knowledge of fine chocolate-making, beginning a new chapter in the brand's story at the heart of the Arab world.
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The 21st Century
Continuous development and modernisation — Aiguebelle has maintained its tradition of authentic quality while developing its production facilities and diversifying its products to encompass three main lines serving different consumer segments.
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Today
Aiguebelle in Yemen — through a strategic partnership with Hefdhallah Hassan Trading Co., Ltd., Aiguebelle's premium products reach the Yemeni market for the first time under an authorized exclusive agency.
Aiguebelle in Numbers
1868
Year the first chocolate factory was founded
+155
years of accumulated expertise in chocolate-making
3
Main product lines: Impulse + Ma Pâtisserie + Professionnel
9+
sub-brands under the Aiguebelle Impulse umbrella
Morocco
Country of origin — Moroccan national production with European quality
8
Ranked 8th among France's finest chocolates at its peak
Aiguebelle Product Lines
«A world of pleasure and refinement» — Aiguebelle presents its products through three main lines serving every need:
Aiguebelle Impulse — for instant indulgence
Ready-to-eat confectionery products for any time and place — designed for daily pleasure and instant enjoyment with a wide range of flavours and formats.
Sub-brands under Impulse:
- • Délice — premium chocolate bars in multiple flavours (Délice Noir Amandes / Délice Caramel Au Beurre Salé / Délice Crème Fraise)
- • Mejora — dark chocolate with almond pieces
- • Sweeties — coated milk chocolate drops (chocolate-coated / peanut-coated)
- • Praly — coffee chocolate
- • Napolitain — classic Neapolitan chocolate
- • Tentation — the temptation of fine chocolate
- • Fregalior — a premium assorted collection
- • Collection — an elegant chocolate gift set
- • Caobel — sweetened cocoa powder (500 g)
Aiguebelle Ma Pâtisserie — for home baking enthusiasts
Products specially designed for making home desserts and pastries — for anyone who wants to add an Aiguebelle touch of luxury to their kitchen creations.
Categories:
- • Cooking chocolate (Chocolat) — chocolate bars for melting and preparation
- • Chocolate sugar (Sucre chocolaté) — for decorating and preparing desserts
- • Complements (Compléments) — powders and kitchen additives
Aiguebelle Professionnel — for professionals and bakeries
High-quality products designed specifically for professionals — confectioners, bakeries, hotels, and restaurants — to ensure exceptional results in every creation.
Categories:
- • Professional chocolate (Chocolat Pro)
- • Professional chocolate sugar (Sucre chocolaté Pro)
- • Cocoa powder (Poudre Pro)
- • Professional complements (Compléments Pro)
Pastry Academy (Académie de la Pâtisserie): Aiguebelle organises workshops and immersive experiences for professionals and through brand ambassadors to promote the art of professional chocolate-making — a testament to its commitment to professional excellence.
Aiguebelle's Values — The Spirit of the Brand
“We are driven by a passion for chocolate — our DNA — guided by excellence, higher standards and an unwavering commitment to our brand, our consumers and our partners”
Passion
Chocolate is not just a product — it is a genuine passion that flows through the veins of everyone at Aiguebelle, reflected in every piece that leaves its factories.
Continuous Innovation
Since its inception, Aiguebelle has infused a spirit of innovation into its established expertise — on a path of continuous improvement, evolving its products and diversifying its flavours to keep pace with the aspirations of the modern consumer.
Excellence and Quality
Over a century and a half of uncompromising quality — a strict commitment to the highest international standards in production and food safety, ensuring an exceptional experience with every bite.
Sustainability
A genuine commitment to responsible sourcing and environmentally friendly production practices — Aiguebelle believes that excellence does not conflict with environmental responsibility.
Partnership
A trusted, long-term relationship with distributors, partners, and professionals — our partners' success is our success.
Why is Aiguebelle the Preferred Choice for the Yemeni Market?
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A rare heritage — over 155 years of expertise
No chocolate brand in the Yemeni market possesses this depth of historical legacy — Aiguebelle is not just a brand, it is a story of generations.
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Moroccan quality with a European soul
A unique balance between deep-rooted European traditions and authentic Arab taste — chocolate that speaks the language of the Arab consumer.
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Exceptional variety serving all segments
Three product lines serving the everyday consumer, the professional, and the kitchen enthusiast — one brand for every sweet need.
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Perfect for gifts and upscale occasions
Premium packaging and a refined visual identity make Aiguebelle the first choice for gifts at social occasions and celebrations.
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The choice of professionals and premium bakeries
The Professionnel line opens the door to genuine professional quality for Yemeni confectioners and bakeries for the first time.
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Continuous availability through the Hefdhallah Hassan network
The exclusive agency ensures Aiguebelle reaches all points of sale across Yemen's governorates regularly and without interruption.
Aiguebelle in Yemen — A Partnership Uniting Heritage with Reach
Hefdhallah Hassan Trading Co., Ltd. holds the exclusive agency for Aiguebelle in the Yemeni market — providing end-to-end management from direct import and customs clearance through to warehousing and field distribution across all governorates.
Channels where Aiguebelle products are available:
- • Supermarkets and major retail stores
- • Confectionery shops and luxury gift stores
- • Bakeries and pastry shops (Professionnel line)
- • Premium hotels and restaurants sector
- • «Salla» platform for online ordering
Distribution areas:
- Sana'a (main headquarters)
- Ibb
- Aden
- Mukalla
Looking for a trusted distribution partner for your products in Yemen?
Join the customer network of Hefdhallah Hassan Trading Co., Ltd. — and benefit from Yemen's most powerful FMCG distribution system to ensure your products reach everywhere with genuine efficiency and continuity.
Headquarters — Sana'a
- Shumaila — behind Al-Zandani Building
- +967 1 620 260
- www.hefdhallahhasan.com
- info@hefdhallahhasan.com
Ibb Branch
Aden Branch
Mukalla Branch
Fuwwah Road — Al-Insha'at — Ahmed Yassin Street — opposite Bahaj Kitchens
Aiguebelle — Quick Actions
Contact the sales team of Hefdhallah Hassan Trading Co., Ltd. — the exclusive agent for Aiguebelle in Yemen — and get the best supply terms for the most storied fine chocolate in the Arab world.